Pinterest is a rapidly growing social media website. It has attracted more than 14 million users already, and those users are generally more engaged and more likely to make purchases than users of other social networks.

At launch, Pinterest was a social network that primarily attracted young female users interested in sharing aspirational content such as pictures of high fashion outfits, wedding dresses, and interior design.

Pinterest Marketing

As the network has grown, other demographics have joined the site, forming their own subcultures and making the site a good option for most marketers.

Building a Following on Pinterest

If you want to capitalize on the popularity of Pinterest, then there are several ways that you can do this. One of the easiest ways is to run contests where you ask a user to follow your brand, or to repine an image that you provide.

Puzzles are popular on Pinterest as well – hide clues in a few images on your pin board to encourage people to browse it, and then ask them to submit the answer to the puzzle via a form on your website.

Building a following is the easy part, however. Most people are happy to follow a page if there’s a nice prize up for grabs. The trick is to get those people to pay attention to the content that you post afterwards.

Choosing The Right Content To Pin

When you submit a pin, you can link it to a blog post or a web page. You don’t have to add a link for every pin, and you probably shouldn’t be pinning every blog post you make, but if you pick the right content to promote on Pinterest, you might be surprised at the results.

When you’re trying to decide what to pin, browse around Pinterest and see if other people are posting pins that relate to the same topic. Look at the terms they’re using in the titles and descriptions, as well as the other content on the boards they’re pinning to.

Look at the profiles of the people posting that content, too – if they post a lot of similar things, maybe you should follow them and build up a relationship with them on the site.

Designing Pins That Convert Well

When you post a pin, choose an image that stands out. Don’t just rip an image out of your blog post unless it’s immediately clear what the image is about – sometimes, images lose meaning when all you can see is a thumbnail with no obvious title or context.

You may want to add a headline or slogan to the image, or perhaps put your brand logo on it somewhere. Tread carefully if you do this, however, as it could make your pin look too much like marketing propaganda.

If you want people to re-pin your content, you should make sure that it’s either useful, interesting, or funny.

Guides such as “How to make a great pizza” are likely to get re-pinned (especially if there’s an appetizing image to go with it), and cute or funny pictures are popular too. Plain old product pictures, no matter how artistic, are unlikely to attract attention.

The secret to success on Pinterest is really no different to success on other sites – if you want people to take an interest in your content, it has to be worth their time. Look at what people on the site are sharing and commenting on, and use that as the basis for your activity.