Google tag manager a rich suite of tools which allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences.

Yet many modern marketing tools—like web analytics, conversion tracking, remarketing, and more—depend on adding “tags” to your website.

Google Tag Manager

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code.

It gives marketers greater flexibility, and lets webmasters focus on other important tasks. Take a quick look at how easy it is to set up an account and manage your tags.

Google Tag Manager allows you to quickly and easily update tags on your website (such as tracking and marketing optimization tags). You can add and update AdWords, Google Analytics, Floodlight, and non-Google tags from the Google Tag Manager user interface instead of editing site code.

This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site. Read Google Tag Manager for the Web, below.

And also help with the configuration and flag values of mobile apps that you have created. Instead of rebuilding and deploying new binaries, you can use the Google Tag Manager interface to change configuration values (for example, timeout, ad position, game play dynamics) and turn on flag-enabled features in your mobile apps. Read Google Tag Manager for Mobile Apps, below.

What is a Tag?

A tag is snippet of JavaScript that sends information to a third party, such as Google. If you don’t use a tag management solution such as Google Tag Manager, you need to add these snippets of JavaScript directly to the source code of your site.

In contrast, with Google Tag Manager, you no longer need to maintain each of these JavaScript snippets in your source code; instead, you specify the tags that you want to fire, and when you want them to fire, in the Google Tag Manager user interface.

Why use Google Tag Manager?

Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.