During old days, search engines only understood words on the pages in their database and returned pages that included those searched words. Google essentially came along with the ability to reorder those search results based on how many other pages on the Internet linked to them.

Google and other search engines constantly improved their algorithm and developed hundreds of ways to deliver search results so only the most relevant are displayed to the user. For example, the “freshness” of content or the location of where the search took place, etc.

Panda is a new sophisticated algorithm of Google to deliver top quality s results. Panda has more or less redefined search engine optimization or the ability to get traffic to your website. Google uses algorithms to test how well a website is and then ranks it accordingly.

Every minute, Google’s ranking calculations are tweaked. About once every quarter Google rolls out a major algorithm updates change. Google Panda is a change in the algorithm of Google. This was introduced to remove all the junk content from Google’s search results.

After its release, the rankings of a lot of blogs and sites were affected. A survey conducted by CNET found that social media and news sites saw a huge improvement in their rankings, once Google Panda was launched. On the other hand, those sites, which included a lot of advertisements, observed a huge decrease in their rankings.

The most important function of Google Panda is to scans the content of millions of websites on the Internet, looking for relevant keywords and ranking the sites based on their quality of content. If the content is unique and error-free, it will index the site on a regular basis

Google panda also measures the popularity of a site by checking various social media sites to see if the site has been featured there. Sites which are frequently featured in social media usually rank higher in Google.

There are various things, which need to do in order to ensure you beat the new Google Panda update, and your website continues to enjoy a good ranking online.

Remember, Make your audience your focus, Do not keep duplicate content on your site, Do not spam and Engage with your audience.

Image Credit: Grant Wickes