How to Encourage Comments on Your Business Blog
If you’ve decided that you are going to allow readers to comment on your blog, there are a lot of benefits that you can reap. In addition to increased page views, comments allow you to build up a strong relationship with your readers.
They can be very beneficial, but it may take a little while before you start seeing comments. Although writing engaging material is the best way to encourage reader participation, there are a few other tips that can be very useful.
1. Ask your readers a question
This is one of the easiest ways to encourage more comments on your blog. Ask your readers a question that is pertinent to your post and ask them to leave their responses in the comment section.
This can be a double edged sword, but when properly managed, you can do quite well. Just remember, if you don’t want to hear the answers, don’t ask the question. Go for questions that are not vitriolic to avoid excess controversy that could harm your company.
2. Run a contest
This is probably the most blatant method, but it does work. Try running a contest for something that you sell, or a really great gift that will get a lot of attention. You’ll want to extend the contest for at least a week for the best results. Let your readers know that you’ll be picking a winner from among those that leave comments on your blog.
The key is finding a gift that people will really want, since that will increase the likelihood of getting better comments and more participation.
3. Leave your own comments
If you get a comment on your blog, it’s very important to respond to that person in the comments section. You can start a whole dialogue there and your visitors will go away with a brand new impression of you. By taking the time to answer a question or thank someone for their opinion, you are letting them know that you care about your readers.
This helps them develop a stronger relationship with you and it will benefit your business in many different ways. Take the time to get personal and you’ll definitely see an increase in readership.
4. Make commenting easy for your readers
Most of today’s blogging platforms have made it relatively easy for people to leave comments, but there are still some issues that may keep your readers from using the system. You need to make sure that it is incredibly easy to leave a comment.
While asking users to register before they are allowed to leave comments can be helpful, it generally makes it more difficult and time consuming. It’s best to do away with this step. Your readers will be more likely to leave comments since they won’t feel as though they are giving you too much personal information.
Today’s internet users are savvy and they care about the information they share, and if you don’t require this step, they will feel much more comfortable leaving a comment.
Guest Post: This article was published as part of the Guest Post Series. Guest posts come from leading experts in business, marketing, and SEO. The series tries to bring a diverse range of perspectives on the critical issues of our time. The views expressed in this article are solely that of the author and do not necessarily represent the views or opinions of SEOLinkBuilding.Org.