Do You Need More Than One Corporate Blog?
When you’re ready to start getting your feet wet in the world of corporate blogging, it is a good idea to consider whether or not your company is going to need more than one blog.
There are quite a few examples of multiple blogs that work well for their companies, such as Google and Sun. Let’s take a look at a few reasons why multiple blogs may be the right answer for you.
1. You have multiple divisions.
If you’ve got more than one division and they do widely different things, having more than one blog can give each division a voice. On the plus side, as readers develop interest in one of your corporate division blogs, the chances are high that they will want to see what the other blogs have to say.
Internally, having more than one blog can make the whole company feel as though they are taking part in this venture and moral can go up as a result.
2. You sell many very different products.
If you’ve got many products that are very dissimilar from one another, you may want to set up more than one blog. This helps keep things less confusing for your readers, especially if you are using your corporate blog to promote these products. Try adding blogs for each different major type of product you sell.
For example, let’s say a store like Sears wanted to set up multiple corporate blogs. They could have one for apparel, one for automotive and so on. By separating them, you are creating more chances for discovery and you’re giving each department their own voice.
3. You want to appear open as a company.
If you are letting your employees blog, this can be perceived as being a very open and tolerant company. Many companies do this, but it can be a bit dangerous if you give your employees free reign. You’ll need to keep an eye on them to make sure that they are staying on topic and representing your company appropriately.
4. You want to increase your SEO possibilities.
By having more than one blog, you are multiplying the opportunities to get a higher ranking on search engines. The more content you can produce every day, the greater your chances are of making it into the top 10 search results. This technique allows you to add numerous different keywords and many new pages every day that will get picked up by the engines.
No matter what you decide, it can be very useful to have the help of a blog management service. They can guide you through the entire decision process and then help manage those blogs once you’re ready to take them live.
This type of service is incredibly useful, especially if you don’t have a lot of resources within your own company to devote to this type of project. Corporate blogs are powerful tools, but they need to be managed properly to get the best results.