Customer complaints may seem like something that every business needs to avoid, however the management of complaints offers a far better way to improve your company’s systems to ensure happier customers and improved operations.

Complaints management tools essentially offer a simple way to record, monitor and handle all complaints received by your customer service team to ensure fast response times.

Customer Complaints Management

Whether it is a product related concern from a current customer, or a service issue from a potential customer, the feedback that you receive is vital to identify problem areas and provide a better level of quality across the board.

How To Manage Customer Complaints More Efficiently?

In today’s competitive market space, it is not just recommended to have a proper complaints system in place, it is essential. An unhappy customer does not just have the power to take their business elsewhere, but also has the power to influence their friends, co-workers, family and anyone else who will listen.

Social media has opened up even more ways for customers to vent their concerns, and without a solid strategy in place to manage complaints; negative feedback could affect your business in a very negative way.

Some of the benefits that a customer complaints management system offers include the following:

Improved Reputation

A positive complaints resolution will improve your company’s reputation, and ultimately your sales. Customer loyalty is also improved for repeat business, while new customers will remember how their complaint was handled quickly and efficiently, therefore making them more likely to do repeat business with your company.

Improved Service Delivery

Along with the reputation of your company, service delivery is also improved. Customers who identify a problem on the sales floor for instance, which was not yet recognised by management, allow changes to be made that help the entire company. As service delivery is improved, sales and business also improve with reduced risk of complaints in the future.

Improvement Opportunities

Some complaints may not simply outline current issues, but could also identify potential room for improvement within products, service or other facets of the business.

A customer may wish to know why floor staff is not equipped with certain tools or skills that would enable them to do their job better for example, or perhaps why products are not assembled in a more user-friendly way.

Improved Operations

Customer feedback also allows you to streamline and improve daily operations to increase productivity, save time and manage resources more effectively. Your customers evaluate not just what you sell to them, but also the way in which your company operates. Even a small change could save a great deal of time, which further aids the bottom line too.

Improved Product/Service

If one customer is not satisfied with the quality of a product or service, chances are good that others may not be satisfied either. Feedback in this regard is vital in continually improving your products or services, whether it is to rectify design flaws or simply provide a better user experience.

Of course, a good customer complaints system also benefits from a financial aspect too. In some instances, it is too late to prevent issues. But every complaint offers the opportunity to prevent further issues from arising. This means happier customers, which in turn means more business.