Corporate Blogging: What Subjects Should You Cover?
Choosing subjects to cover in your corporate blog is a lot like choosing the concept behind your corporate blog in the first place. When you decided to create a corporate blog, you probably had a pretty clear idea of what your main intention would be in writing for that blog.
Did you decide to start writing in a corporate blog to share news and information about your company, your products, the industry?
There is absolutely no reason why you cannot write about all three, of course, but you do definitely need to have a clear cut idea of what you’re writing for and why you are writing before you start figuring out which subjects are worthwhile to touch on. Here are some things to consider:
– The subjects that you choose to write about should be relevant to the company that the corporate blog is being written for.
This means if you are writing about an IT company, you need to keep the subjects closely related to the IT field and other IT related subjects. If you are writing your corporate blog to accompany an online retailing company, then you are going to want to choose subjects that relate to online retailing, retailing in general, the products that your company sells and so on.
– The subjects that you choose to write about in your corporate blog should also be relevant to the people who you are targeting as readers.
If you are writing for the employees within your company, then taking about industry news and industry specific topics like how to get the most out of gondola space in a brick and mortar retail store or how to keep track of law clients for a large scale law firm may be best.
If your corporate blog is intended to target customers on the other hand, then you may be better off talking about your products, the state of the economy, how to get the most out of the services or products that you offer, and so on and so forth.
By targeting your subjects to those who will be reading them, you will be able to garner much larger readership numbers for a more effective corporate blog overall.
– The subjects that you choose to write about in your corporate blog should be subjects that you are knowledgeable about.
You need to be able to write keyword driven or keyword rich blog content if you want search engines to notice you, and this means already having a good working knowledge of the topics that you are writing about. Using the right keywords in your corporate blog content is vital if you want search engines to find your blog entries and index them.
This is one of the best ways to reach out to your target market, so make sure that search engines like Google find your content to be just as relevant as you do if you want the greatest level of success in writing your corporate blog.