How to Learn From Your Competitors to Build a Better Corporate Blog
Sometimes it can be pretty tough to get inspiration for a new corporate blog. You may understand that you need one, but you’re not quite sure where to start. There’s an easy way that you can put together a plan for your own blog and it will only take a few minutes of your time. Anyone can do this and it can make a big difference in how well your blog does.
First, start by making a list of all of your competitors. Find the ones that have blogs and make an effort to go to their sites and read every single post they have made. You’ll be getting some pretty powerful information and you’ll be getting some ideas on what you should be doing and what you should be avoiding. Once you’ve compared all of them, you’ll have the groundwork to start building your own blog.
1. Look at How They Write Their Blog
Although everyone has to find their own voice, sometimes it helps if you can see what other people are doing. Look to see which blogs are quite personable and which ones are stiff. Chances are the personable ones are the most popular. Learn from these techniques and study to see how your competitors manage to be engaging without crossing the line into unprofessionalism.
2. Find Out How They Promote Their Blog
Are your competitors relying on organic results, or are they actively promoting their blog? Look to see the types of advertising they may be using and which social bookmarking sites that are using to drum up new readers. You can then adapt these methods to your own needs. It may take a little trial and error but you can learn a lot from what they are doing.
3. Find Out How They Rank in Search Engines
Pick one post and see if you can get it to come up by searching for the keywords contained in it. If you can’t then that blogger is not doing a good job with their corporate blog. If you can easily find them, emulate the techniques that they are using to help increase your chances of getting listed in the top 10 for search results.
4. Look at What You Could do Better
Take an honest and hard look at your competitors. See which ones are using techniques that work and then come up with a plan that will improve those results. Look at sites that may not be as strong and learn from them – avoid what they are doing since it is not working for them and chances are it won’t work for you either.
A blog management company can help you craft a plan that will ensure your blogging success. Sometimes, it is better to get help from a professional so that you can ensure you’ll be able to meet your goals with a lot less effort and you won’t have to spend as much time.