Blogging: How to Keep Going After the Newness Wears Off
When you first start your corporate blog, it can be pretty exciting. You’re all charged up about the benefits you’re going to be reaping and the sales you’ll be making. After a few weeks of this however, this newness tends to wear off.
If you didn’t luck out and gain instant success with your blog, it can feel like it’s just you and the crickets.
While no one wants to waste time and resources, it is important to give your corporate blog enough of a chance to make it, and that means sticking with it, even though you may be completely fed up. Here are some tips to keep you going.
1. Set Up a Posting Schedule and Stick to it Every Day
Once it becomes routine, and you realize that posting really only takes a few minutes, it is easier to keep the habit. Try making your morning coffee time your corporate blog time too, or find ways to combine your posting time with something that you enjoy.
If necessary, set up a reward system so that you treat yourself for every post you make. Your blog won’t stand a chance if you abandon it, so you’ve got to keep at it until something happens.
2. Set Realistic Expectations
Very few blogs make it overnight, and less than 2% of all blogs are actually runaway hits. It is vital to go into this project knowing that the returns may be smaller than you expect.
You will need to give your blog at least six months to develop a steady audience. If after that time you have not seen any measurable results, it will be time to reevaluate your options. Until then however, stick with it.
3. Find New Ways to Get Excited About Posting
Every single post you make on your corporate blog does not need to be a well thought out missive. Try putting up polls instead, or reference an interesting article that you saw. By finding new things to talk about that are related to your industry, you can keep that forward momentum going.
4. Put a Face on Your Audience
Corporate blogging is all about putting a personal face on your business, but this works both ways. It can be pretty difficult to get excited about posting when you feel like you are talking to a brick wall. To keep your energy up, imagine that you are writing to a friend. Envision this person and write your posts as though you were having a conversation with them.
This has the added benefit of making your posts more reader-friendly and more engaging. Try it and see if you don’t notice a difference in your attitude.
5. Don’t Set Yourself up to Fail
If you find yourself grumbling about “no one is going to read it anyway,” stop right there. Defeatist talk will only get you defeat. You’ll need to keep a positive approach going and give yourself time to succeed. It will happen, if you apply yourself.