Blog Shmog By Robert W. Bly
If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book.
It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog
The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle.
The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.
Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business.
For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.
The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true.
He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.
You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.
Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog.
We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.