How to Use Blog Networks to Promote Your Corporate Blog
One of the biggest problems facing corporate bloggers is finding an audience. If you’re using your blog as a way to promote your company’s products, it is vital to quickly build up a strong readership. This is not an easy task, and even though paid promotion can be helpful, there are some better methods that can be used to get real results.
Blog networks may be the answer to your problems.
If you’re not familiar with how blog networks work, it is similar in a way to the webrings of yore, but with some key improvements. A blog network will usually cover a set variety of topics within a certain industry. For example, there are blog networks for golfing, books, news, and many other topics.
Readers that visit the blog network are given an opportunity to discover blogs that cover information they are already interested in.
A blog network will usually have a main page that will list all of the newly posted blogs that are members of the network. In addition, they may even promote select blogs that are doing well and feature them heavily on their main page.
B5 Media is a great example of a massive blogging network that has had tremendous success. They now feature blogs in practically every industry and niche under the sun and continue to add more on a weekly basis.
Now that you understand what a blog network does, how can you begin to take advantage of that? First, you will need to identify your specific topic niche. This can be something that your company does, sells, or something that is pertinent in any way to your company. For example, let’s say that you run a site that sells golf clubs. You should look for a golfing blog network.
After you have found the blog network that is right for you, it’s time to get serious about posting. You may need to modify the approach of your blog for the network to make sure that you will be successful.
Bloggers that incessantly promote their stores, or fail to craft interesting posts usually don’t do well. Instead of focusing solely on your company in your blog, you may need to start writing posts that provide information readers can really use.
To illustrate this, let’s return to our example of a golf club store. The corporate blogger for this store could begin writing posts that deal with golf swing tips. A subtle promotion link could be added to the store within the post, but the main focus of the blog post would be on an actual tip. This type of post usually does very well on a blog network and you can see remarkable results.
If you’re ready to get serious about promoting your blog, seek out a blog network that caters to your niche and sign up. Chances are, you’ll be able to increase your readership very quickly and your site will see the benefits right away.