What is Alexa Rank

Alexa rank or Alexa ranking is a free website analysis tool of Alexa.com, which is  a subsidiary of Amazon.com. It provides information about websites, including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews, etc.

Alexa Rank

How Is Alexa Rank Calculated (Algorithm)

Alexa’s Traffic Ranks is based on the traffic data provided by users in Alexa’s global data panel over a period of three months.

Traffic Ranks are revised every day, and a website’s ranking is based on a combined measure of Unique Visitors and Page-views. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day.

Page views are the total number of URL requests made for a website. However, when multiple requests for the same URL made on the same day  by the same user, it is counted as a single page view. The site with the highest combination of unique visitors and page-views is ranked as #1 website.

How Alexa Rank Affect SEO

Alexa only estimates the traffic to a site, and it has no effect on SEO. A good traffic from search engines is always the result of ethical SEO techniques. Some bloggers or webmasters may even claim it has become the new standard for setting the price for a link or advertising for a site.

However, the data shown for a given website is not always accurate. Alexa is just a measurement, and it isn’t a variable of SEO so you don’t need to worry about it.

Unlike an Alexa rank, a search engine rank makes use of data that comes from a variety of sources. In order for your website to gain a high ranking in search engines, you will need to consider several factors, such as the volume of inbound links and keyword or key phrase frequency, etc.

Since search engines have their own unique algorithms for establishing a specific website’s position in the search result pages, an Alexa rank has essentially no effect on any search engine ranking.

However, just because the Alexa rank has no obvious impact on SEO, it does not mean you can completely ignore it. It can help you to get advertisers or sponsors for your website.

Tips For Improving Your Website Alexa Rank

If you want to improve your Alexa traffic ranking, you just have to follow some quite simple rules, such as:

Install Alexa Toolbar: Download and install the Alexa toolbar and surf your own site. By using the Firefox, Chrome and IE toolbars, you can contribute valuable information about your site, how it’s used, what’s important and what isn’t.

Alexa returns this information to the community as Traffic Ranks, Related Links, and more. You can ask even your friends to download and install Alexa toolbar on their computers, and then tell them to visit your site.

Post Articles Everyday: Alexa rank automatically improves if you update your site frequently with good contents. Update your site daily to boost Alexa rank.

Start Building Backlinks: Building backlinks by forum participation or by commenting on other blogs can dramatically improve your site Alexa rank.

The reason why posting new articles everyday and building backlinks is very effective because, by doing so, you are inviting users and search engine crawlers to visit your site. This activity is noted by Alexa and hence counted as one of the key ranking factors.