Regardless of whether you already have a corporate blog, or if you are planning on starting one, if you want to turn your blog into a successful endeavor for your business, you need to have a recipe for success.

Blogs that work well at attracting new clients and readers have a few key elements in common.

Corporate Blogging

If your corporate blog exhibits these qualities, then you are already well on your way to creating a successful corporate blogging endeavor.

  1. An excellent blog title.
  2. A friendly tag line or purpose statement.
  3. An easy way to get updates automatically.
  4. A list of categories that is easy to maneuver.
  5. A list of the most recent posts and the most recent comments.
  6. Links to useful, relevant websites, services and products.
  7. Frequent content posts with links that are relevant to the purpose of the blog.
  8. An easy way for readers to communicate with the blog’s author.

So the first question to ask yourself is what is in a good blog title?

Good blog titles are titles that tell your readers what your blog is all about. Your name should ideally notify your readers of who your blog is intended to target, and what your focus is. Your title should be compelling, because your readers need to fall in love with your blog quickly, or they will move on.

Creating an excellent blog title can be difficult, so take the time to really think things through. Your title is important for search engines as well, so choose it wisely in order to best benefit your blog.
Next, your tagline is responsible for telling readers what your blog is all about, and how they can benefit from reading it.

This can be done in the header or elsewhere in the blog, as long as there is some statement that lets your readers know why they are reading. The tag line should state the benefit to the reader, who you are targeting, and who you are.

Most readers want to find your content quickly and easily, so lists of your recent posts, and your recent comments is an important addition.

Your readers are also going to want to comment, or find other ways to communicate, so make sure that you make it easy for them to connect with you. The third thing that most readers want is an easy way that they can get updates to your blog automatically, so set up an RSS feed, a newsletter or some other service to make getting updates easier for your frequent visitors and readers. The more you do to attract and retain your readers, the more successful your blog probably will become.

If your blog does not exhibit the eight qualities touched on above, now is your chance to make changes. If your blog does exhibit these eight qualities, then you are well on your way to creating a successful, attractive corporate blog.