Even if you have a great idea and a solid plan, it can be hard to get a new business up and running. It is the first few years that can make all the difference towards the long term success of your startup, so you want to do whatever you can to give yourself the edge in what is already a burgeoning marketplace.

Social media is a relatively new phenomenon, and it is one that at first, some people made the mistake of not taking seriously.

Tool For Your Startup Business

In recent years however, businesses have finally caught on, devoting real time and resources to social media marketing techniques. Social media has developed so that we have now reached a point in which no business can afford to be without a social media presence.

Here are some of the reasons why.

Reach

Television reaches millions of people in the United States every day. The internet reaches billions of people worldwide every second. Of those, over one billion are Facebook users, more than 500 million are on Twitter, and 100 million and growing on Pinterest.

There is no other way in which you can reach such a large portion of the world’s population in a matter of seconds.

Scope

The benefit of being able to reach millions of people is that you can have direct contact with all kinds of people, and all kinds of demographics. Because each network reaches a different demographic, you can effectively combine your social media techniques to expand across every platform and reach all kinds of people.

Customer Service

The best thing about social media is the direct contact that businesses can have with their customers. As a small business this is crucial, because you can address the specific needs of your customers and create a brand that people trust.

As you expand, you will then be able to take those customers with you, as well as millions more. Social media ensures that you will never lose direct contact with people.

Dynamic

Social media can be intimidating for the simple fact that it is so unpredictable. It is so dynamic and constantly changing, that you never know when the next Pinterest will emerge overnight.

What this means is that social media will always be exciting, ever changing, and new. You do not have to worry about your online presence dying, because there will always be something new to keep it alive.

Free

The best thing about social media is that it is 100 percent free. As an entrepreneur or a small business owner, there is no better tool than something that can provide you with a free platform on which you can share your ideas and market to millions of people across the globe.

Some companies spend too much money on advertising and marketing, when they could theoretically spend nothing at all. If you have a startup, you cannot afford not to become a social media presence.