3 Topics to Not to Write About On a Corporate Blog
So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that can derail your efforts.
With the right approach, and saying the right things, your corporate blog can be successful. However, it only takes one bad post to sink all the work that you have done.
Let’s go over a few things that have no place on corporate blogs:
1. Company Rivalries
If company X has stolen your customers/clients/ideas, your blog is not the place to air that dirty laundry. Company rivalries may be interesting, but at the end of the day, the participants just end up looking foolish, or downright nasty. It is best to take the high road when you are in the midst of a problem like this and keep the dirty laundry where it belongs.
Your corporate blog should always present the best possible public face to the world, and that face should not look petty.
2. Bad News
While there are some instances where full disclosure on a blog can benefit a company when there is bad news, if you are not versed in the art of communicating bad news and putting a good spin on it, it does not belong on your blog. Once again, we come to the public face of your company.
Your blog is the place for positive news, not for “the sky is falling and we are all going to be homeless.” Keep the bad news out of your blog, unless there is absolutely no way that you can avoid addressing a problem.
3. Inappropriate Humor/Graphics/Videos/Sound Files
Viral videos have exploded on to the scene and although many are truly funny and you may want to share them, they have no place on a corporate blog. Bottom line – if you wouldn’t tell a joke, show a video or graphic to your 98 year old grandmother, it doesn’t belong on your blog.
You may think it’s funny, 99% of your readers may agree, but it’s that 1% that can tank your company. Always keep it clean, and avoid running the risk of tarnishing your company’s image through inappropriate content.
One thing that corporate bloggers need to be aware of before they write one word is that in the blogosphere, a post is forever.
It’s not just about weathering the storm that a bad post can cause for a week. Thanks to search engines, caching, linking and copying, a bad blog post will live forever.
Before you write anything, think for a minute if you will be proud of that post in a month, a year, five years. Chances are, that’s how long that post will be around. If the answer is no, write something else. Always take the high road and your company will benefit.